Sunday, June 20, 2021

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There are lots of AdWords consultants out there. How do you hire the best one?

Posted: 20 Jun 2021 02:45 AM PDT


For businesses to grow, it is almost essential to hire a Google AdWords consultant. Google remains the go-to search engine for billions of people around the world. Appearing at or near the top of search results for people looking for what you sell is vital to stay on top of your game.  Hiring a Google AdWords consultant enables you to pick up leads while you run your business. They key is to find a consultant that can get to know your business then apply their expertise to turn that into good campaign ads and copy.  

Once you have made the decision to go ahead and hire a Google AdWords consultant, you need to define your approach to recruitment and campaigns. Set out with your agency what you are trying to achieve with your campaigns. Is it lead generation, or brand awareness? Give your chosen agency the time to find the best formula that gives your firm what it needs from Ads. 

Recruiting and briefing your AdWords management agency

Spending a little time to find and onboard the right AdWords campaign management is an essential step to getting your business in front of the right potential buyers.  By investing a little time, you can be assured you have made the right choice and that your chosen agency will deliver. Once you have a trusted relationship with your agency you know you can rely on them to configure the right campaigns and content to interest your audience.  Having this relationship established will mean you can all agree on timelines and deliverables. AdWords do not achieve success overnight, and some experimentation will be needed to optimize your keywords and other campaign elements. 

Prepare a tight brief

Be clear on what it is you are asking your AdWords consultant to deliver. An agency is only as good as its brief, and it is your responsibility to be as clear as possible. Define what you are looking for your agency to deliver.  Is the focus of your campaign on leads, impressions, or brand awareness? The agency will need to know what they are trying to deliver. It is also important to agree what the agency will need from you to get up and running, and for their ongoing work. How often will they provide you with updates and metrics reviews?  Being realistic about your expectations with your budget is also important. Google AdWords consultants are good at what they do, but they are not miracle workers. Identify your objectives and then be patient about getting results. Striking the right balance between the number and quality of leads is vital.  Once your AdWords campaigns have had time to bed in, you will find that they will deliver great results. The quality of leads from people searching for what you offer is almost always better than you will obtain from other digital marketing channels. 

How will your AdWords consultant add value?

Helping you decide on your strategy is the first value your agency will add. After that when the campaigns are up and running, they will be able to monitor and tweak the campaigns as they progress. Keeping an eye on your stats and keywords is vital, and a quick tweak here or there to capitalize on a good keyword or protect you from a bad keyword is vital.  While it may be tempting to run AdWords campaigns yourself to save money on an outside AdWords service, it is difficult to get up to speed with the technicalities. Specialist agencies have these skills in abundance, which leaves you free to run your business and follow up the leads that will be coming in.  Agencies will also be able to ready your other digital marketing elements to optimize your AdWords campaigns. Small tweaks to landing pages, ad copy and titles and even images can make all the difference. A good agency will also help you establish consistency across all your campaigns which is an important success factor. 

Key questions to ask your agency

Talk your agency through this plan and ask if they are comfortable with it. Be clear about your budget with them and explain that you are in it for the long-haul to establish your firm's digital presence. This will allow the agency to plan and optimize your campaigns without the pressure to deliver instant results.  Making sure you hire an agency you can work and partner with is vital to the success of your campaigns. 

Monday, June 7, 2021

My Blogger Tricks

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What Is The Correct Approach To Email Campaigns?

Posted: 07 Jun 2021 03:00 AM PDT

What Is The Correct Approach To Email Campaigns

Effective email campaigns are meticulously strategized, with every detail of these plans being accounted for.  Because there is such a narrow margin for success, it is important to try and get things right here the first time. After all, many smaller businesses have been struggling in recent times, and larger corporations have not been immune to setbacks considering the coronavirus either. 

An effective email campaign is more important than ever before and may play a crucial role in your firm's overall prospects moving forward.  Therefore, after the jump, you will find some helpful hints on how to correctly approach email campaigns.  

Carefully Manage Customer Data

If you have no insight into the desires of your target market, then your email campaigns will meander helplessly. They may appeal to no man or woman, potentially flaunting a product, service, or special offer that nobody really asked for. Instead of conveying important and conversion worthy information, your emails may simply be perceived as spam for as long as they are unfocused.  Managing your customer data is an excellent starting point to any email campaign that you orchestrate. In doing this, you will gain an intricate overview of what your business needs to accomplish. What promotions could push a popular product or service even further in its appeal? Which demographics resonate most with your business? Do certain locations and industries have more of an affinity with your firm? Tailoring your campaigns accordingly may boast more promising results in future. 

Work with Prolific Email Marketers

Challenging to master alone, some expert input will ensure your email campaigns are a cut above the competition.  Still, there will be a range of options to choose from when it comes to hiring professional email marketers to do support your efforts. Still, fielding your options could become easier when you pit one service against another. This insightful take on Sendinblue vs Mailchimp could be quite informative and equip you with the confidence you need to make a final decision on who to choose. You can witness how one ousts their competition by providing a more cost-effective and speedy service, so reviewing the results of these comparisons for yourself could be quite telling.  Marketing automation and email campaigns are, in the grand scheme of things, still quite new business strategies. To master them yourself would be a full-time role in and of itself, requiring countless hours and resources overtime. Therefore, hiring the experts to help you reach the finish line faster is a good idea. 

Include an Opt-in Feature

It is important that the recipients of your emails elect to be part of your campaign.  Otherwise, your emails will once again likely be construed as spam, and people are constantly searching for new ways to be rid of such things, understandably. Therefore, an opt-in feature to your email campaign can ensure that everything remains consensual, and that you do not ruffle any feathers in spreading the good word of your firm.  Approaching things this way might mean that you also build a customer community simultaneously. Your email campaigns can be something of a digital newsletter of sorts, providing exclusive information and offers that less savvy customers are not privy to. That sense of exclusivity could create an incredibly rewarding atmosphere for your customers, incentivize further engagement, and build brand loyalty also. 

Refine Presentation

If you visualize an important email in your mind, you likely imagine a wall of text. However, email campaigns require much more finesse in their creation.  Email campaigns need to be digestible and user-friendly, so you should take steps to make sure they are not overwhelming in their reading. Steps to take here could include:
  • Balancing your image to text ratio - Remember, not everybody has the patience to stare at their screens and dissect a wealth of information. Ideally, you should incorporate one or two images into your campaign to break up your copy. 
  • Present your case simply – Short sentence structures, a modest template, and clear language will mean that you do not waste the reader's time. Though marketing is often full of characterful rhetoric, email campaigns are likely not the best place for it. 
  • Use graphics strategically – Unsuccessful email campaigns will use graphic design to pad out their offerings or 'make something pretty' to show off. Use yours to draw the reader's eye to the most important part of your campaigns instead. 
  • Offer a single call to action – If your email campaign is littered with calls to action, your firm may be presented as desperate, annoying, or overtly manipulative. If the content of your email campaign is of high quality, a single call to action will suffice. 
These simple presentation techniques should help your email campaign become more effective. It may also generate a heightened perception of professionalism amongst readers and create something that is visually appealing to behold. After all, it is common to be annoyed by online advertisements, and email campaigns can fall into that realm easily. Remove all elements of clutter and anything gauche, and your campaign's prospects should improve. 

Friday, May 28, 2021

My Blogger Tricks

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4 SEO Strategies To Outrank The Competition

Posted: 28 May 2021 03:28 AM PDT

4 SEO Strategies To Outrank The Competition

Competition amongst businesses on the Internet is said to be very intense. At present, there are hundreds of thousands of websites out there vying for attention from the same group of people you may be eyeing as well. Hence, it's no longer just enough to float and hope that you make it.

Above anything else, your site has to stand out, and better yet, outrank the competition. It's through that achievement that you can confidently say your webpage's increasing its market share, and therefore also heightening your profit-earning potential.

With that said, it's not too late to tweak or improve your current SEO or search engine optimization strategies. In doing so, it's all the more possible to be miles ahead of the competition as a crucial part of your business goals for this year. Here are these strategies:

1. Don't Neglect Keyword Research

Utilizing the right keywords on your website is said to be very important. But, remember that it's not just enough to put in random keywords. You have to make sure that these keywords are effective and that they deliver the desired results.

Hence, the need for thorough keyword research with the help of using the right SEO content optimization tool. Before you start with your SEO game plan or set up, keyword research should serve as your core foundation. In doing so, you're sure that whatever keywords you incorporate into your content are effective in doing their job to deliver better outcomes.

To help you out, here are tips on how to elevate your keyword research process:

  • Have a list of the relevant and important topics, in connection to your business and niche;
  • Research terms that are directly related to your topic; and,
  • Keep in mind the three important factors when choosing keywords: volume, relevance, and authority.

When you follow through with those tips, you may be able to successfully steal your competitors keywords and traffic and gain an edge in the market space.

2. Define Who Your Competitors Are

How can you outrank your competitors if you don't even know who they are? Thus, it's just and fitting to start with building the list of who your best competitors are. Generally, this can be divided into the following categories:

  • Perceived competitors are businesses that offer a different product or service from yours, but that these products and services can be an alternative to yours;
  • Direct competitors are companies that provide exactly the same products and services as you do; and,
  • Indirect competitors are those e-commerce businesses that sell other products and services, but they also have products being sold that are directly competing with yours.

When you know who your competition is, you'll have insights on what your target customers are getting from these rival businesses, that you aren't able to offer yet. This can help you bring  something new and fresh to your website, such that eventually, your website becomes their first choice to visit.

3. Curate Appropriate Content Aligned With Search Intent

In SEO, there's such a term known as 'search intent.' This refers to the core purpose behind every query made on a search engine. When you're able to capture this, you can win every search engine company's standards by eventually ranking on the first page of their search results list.

4 SEO Strategies To Outrank The Competition

For example, you own an e-commerce baking shop. For this period, the search intent for your search focused more on 'how to make the best chocolate chip cookies.' Note that the queries are interested to make it, and not buy it. Thus, your content should be tailored to address these concerns of your target audience who are looking for baking tips.

To help you understand this better, you can group search intent into these four categories:

  • Transactional, where the intent is to buy;
  • Informational, where the intent is that the searcher is looking for specific information that requires more in-depth explanations;
  • Commercial, wherein the searcher is looking for specific products to buy, but haven't made their final decision yet; and,
  • Navigational, which has the searcher looking for specific mobile applications or websites.

4. Increase Your Page Speed

Webpage loading speed is one of the most underrated and overlooked SEO strategies many business owners tend to oftentimes overlook.

When you place too much emphasis on the content, media, and graphics on the website, your page loading speed may suffer as a consequence. Hence, no matter how aesthetically pleasing your website is along with its content, it still won't have the desired number of visitors coming in.

Worse, you may even be driving them away from your site when they decide to bounce back to your competitor's webpage instead - all because they had to wait for too long. This will only hurt your website ranking even more.

Periodically, make it a point to include page loading speed as a part of your website audit.

Conclusion

In closing, it's safe to say that when you have a website, your goal should be to make it to the top ten search results of any given search engine platform. If not, then you're only wasting time running your website. When there are thousands of other websites all over the Internet, you have to make it to this point. Else, the competition will always consistently outrank you. You can start laying the groundwork for better rankings than that of your competitors with the tips above.

Tuesday, May 11, 2021

My Blogger Tricks

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6 Lead Generation Strategies That Actually Work

Posted: 10 May 2021 02:58 PM PDT

6 Lead Generation Strategies That Actually Work

If you're an entrepreneur, it would be great if your enterprise is attracting and converting prospects and strangers alike. The process of identifying, attracting, and making your target audience your prospects is called lead generation. To attract and convert prospects, you'll need lead generators. Lead generators are strategies that you can use to attract customers and lead them to your offers. Some examples of lead generators are blog posts, online content, live events, job applications, and freebies, and discounted coupons. 

You can generate leads by marketing on social media platforms like Twitter, Facebook, LinkedIn, and Instagram. Guest blogging and commenting on other blogs can help generate leads. After generating leads, you'll need to convert them into customers. Don't keep them waiting lest they lose interest. Waiting may make them change their minds or move to your competitors. Your sales team needs to have a quick response mechanism. Just as you invested in lead generation, likewise invest in retaining your customers for business continuity. Let your product or service have value distinction, keep your customers happy with tailored products, and do targeted marketing. 

If you want to discover some ways to increase leads, you may consider seeking the services of professional online marketers to grow your business or applying some strategies that are proven to work. 

The six lead generation strategies outlined below work effectively even for startups:

1. Create Irresistible Opt-In Opportunities

You may need to do webinars and live demos or give away free reports, discounted promos, etc. to catch the attention of more online users. Make sure that you don't stop at just one or two opt-ins. Employ every opt-in opportunity that may help you reach out to your prospects.  Add opt-ins to your website's blog posts to grow your email list. Consider giving away recipes, resource guides, informative blog posts in PDF, worksheets, and more. Online users love free stuff! 

Remove your opt-in box from the sidebar; it can be easily ignored in that location. Instead, position it strategically and make it a pop-up graphic. Witfully lead your prospects into decision-making that's favorable both for you and for them. According to campaignmonitor.com, a pop-up can increase conversion rates by 3.09%. Make your prospects say yes easily!

2. Make Clear And Effective Landing Pages

Effective landing pages don't feed the user with a lot of information to process. As much as possible, avoid videos and long copy, unless you aim to provide more information to a prospect regarding an offer. If not, keep things simple and direct to the point. Create a short yet powerful copy that'll convince them to subscribe to your email list or check out your latest offers.

3. Craft Epic Ads

Perhaps you've heard this before and it's here again. Many ads suck! Avoid boring ads and ads that are similar to others. Your ads should be unique to be compelling than your competitors'.  If your competitors offer the same promise to consumers, take advantage of this chance to make something different—an ad that makes you stand out. 

Leverage great ads that can raise CTA responses beyond the average and give your Quality Score or Google rating a mileage. The point here is, create killer ads by showing how you can solve your prospect's problem, relate to them, focus on product benefits, and make your unique selling proposition (USP) clear to them.

4. Have Better Offers

If you're not yet on the list of guru advertisers, then there's plenty of space for conversion rate growth for you. You can do this by creatively giving better offers. For instance, if your company deals in detergents, you can establish a USP that your competitors obviously don't have. Endorse your detergents not only for their effectiveness in cleaning clothes but also in taking care of a mother's hands while doing the laundry. Create a detergent product that doesn't harm the skin! 

This produces better results than typical website optimizations like the changing of font type, button color, and spacing. As part of your marketing campaign, you can also give free coupons and vouchers through email, in print materials like catalogs, or mail product samples to them. 

Most software companies give free trial versions. Lawyers do offer free consultations. So, in what way can your product or service become compelling and unique, providing real value to your prospects? That's huge! 

Give this a special consideration. Your conversions can actually go through the roof with better offers. Little optimizations give birth to little results. Have a big-time offer instead. Thus, use this strategy opportunity and drastically shoot up your conversion rate.

5. Do Crazy Remarketing

This is a strategy that makes you once again appear before your site visitors as they surf the internet, read their emails, search on Google, watch YouTube videos, and hang out on Facebook or other social media platforms. This may accrue some financial expenses. You need to set an appropriate budget that your business can foot. 

lead generation techniques

The advantage of this strategy is that it aids in rekindling your relationship with leads who already abandoned their interest in your business. A big percentage of people leave your landing page even after being beckoned to convert. As a solution to that, remarketing steps up all your other marketing activities—social media marketing, content marketing, etc.—by re-emerging before your audience once again through ads.  

Update and optimize your blogs once again for better outreach campaigns.

6. Use Gmail Ads

Gmail ads are a powerful tool that makes you get at the foresight of your target audience. Gmail ads are interactive ads that show in the promotions and social tabs of your inbox. When you click one of these ads, it may expand just like an email. The expanded ad can include images, video, or embedded forms. They help you connect with potential customers in a more personal format.

You Need Lead Generation Strategies

Lead generation enables you to reach out to customers from different geographical areas who are likely to get interested in your products and services. You aim to gather pertinent data about them, their preferences, and their needs. Such information can help you in tailoring your product or service in a way that meets their needs, wants, and interests. 

Even as you consider generating leads, factor in the aspect of lead quality. SaaS enterprises need to channel their efforts in attracting the right kind of prospects. With lead generation strategies, you'll be able to determine your qualified prospects, the kind of content to give them, and ways to convert them into actual customers. 

Trends reveal that the demand for lead generation will constantly continue to grow, especially among service-oriented businesses. Therefore, make a bold step to start generating leads or level up your lead generation efforts now.