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4 SEO Strategies To Outrank The Competition Posted: 28 May 2021 03:28 AM PDT Competition amongst businesses on the Internet is said to be very intense. At present, there are hundreds of thousands of websites out there vying for attention from the same group of people you may be eyeing as well. Hence, it's no longer just enough to float and hope that you make it. Above anything else, your site has to stand out, and better yet, outrank the competition. It's through that achievement that you can confidently say your webpage's increasing its market share, and therefore also heightening your profit-earning potential. With that said, it's not too late to tweak or improve your current SEO or search engine optimization strategies. In doing so, it's all the more possible to be miles ahead of the competition as a crucial part of your business goals for this year. Here are these strategies: 1. Don't Neglect Keyword Research Utilizing the right keywords on your website is said to be very important. But, remember that it's not just enough to put in random keywords. You have to make sure that these keywords are effective and that they deliver the desired results. Hence, the need for thorough keyword research with the help of using the right SEO content optimization tool. Before you start with your SEO game plan or set up, keyword research should serve as your core foundation. In doing so, you're sure that whatever keywords you incorporate into your content are effective in doing their job to deliver better outcomes. To help you out, here are tips on how to elevate your keyword research process: Have a list of the relevant and important topics, in connection to your business and niche; Research terms that are directly related to your topic; and, Keep in mind the three important factors when choosing keywords: volume, relevance, and authority. When you follow through with those tips, you may be able to successfully steal your competitors keywords and traffic and gain an edge in the market space. 2. Define Who Your Competitors Are How can you outrank your competitors if you don't even know who they are? Thus, it's just and fitting to start with building the list of who your best competitors are. Generally, this can be divided into the following categories: Perceived competitors are businesses that offer a different product or service from yours, but that these products and services can be an alternative to yours; Direct competitors are companies that provide exactly the same products and services as you do; and, Indirect competitors are those e-commerce businesses that sell other products and services, but they also have products being sold that are directly competing with yours. When you know who your competition is, you'll have insights on what your target customers are getting from these rival businesses, that you aren't able to offer yet. This can help you bring  something new and fresh to your website, such that eventually, your website becomes their first choice to visit. 3. Curate Appropriate Content Aligned With Search Intent In SEO, there's such a term known as 'search intent.' This refers to the core purpose behind every query made on a search engine. When you're able to capture this, you can win every search engine company's standards by eventually ranking on the first page of their search results list. For example, you own an e-commerce baking shop. For this period, the search intent for your search focused more on 'how to make the best chocolate chip cookies.' Note that the queries are interested to make it, and not buy it. Thus, your content should be tailored to address these concerns of your target audience who are looking for baking tips. To help you understand this better, you can group search intent into these four categories: Transactional, where the intent is to buy; Informational, where the intent is that the searcher is looking for specific information that requires more in-depth explanations; Commercial, wherein the searcher is looking for specific products to buy, but haven't made their final decision yet; and, Navigational, which has the searcher looking for specific mobile applications or websites. 4. Increase Your Page Speed Webpage loading speed is one of the most underrated and overlooked SEO strategies many business owners tend to oftentimes overlook. When you place too much emphasis on the content, media, and graphics on the website, your page loading speed may suffer as a consequence. Hence, no matter how aesthetically pleasing your website is along with its content, it still won't have the desired number of visitors coming in. Worse, you may even be driving them away from your site when they decide to bounce back to your competitor's webpage instead - all because they had to wait for too long. This will only hurt your website ranking even more. Periodically, make it a point to include page loading speed as a part of your website audit. Conclusion In closing, it's safe to say that when you have a website, your goal should be to make it to the top ten search results of any given search engine platform. If not, then you're only wasting time running your website. When there are thousands of other websites all over the Internet, you have to make it to this point. Else, the competition will always consistently outrank you. You can start laying the groundwork for better rankings than that of your competitors with the tips above.

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6 Lead Generation Strategies That Actually Work Posted: 10 May 2021 02:58 PM PDT If you're an entrepreneur, it would be great if your enterprise is attracting and converting prospects and strangers alike. The process of identifying, attracting, and making your target audience your prospects is called lead generation. To attract and convert prospects, you'll need lead generators. Lead generators are strategies that you can use to attract customers and lead them to your offers. Some examples of lead generators are blog posts, online content, live events, job applications, and freebies, and discounted coupons.  You can generate leads by marketing on social media platforms like Twitter, Facebook, LinkedIn, and Instagram. Guest blogging and commenting on other blogs can help generate leads. After generating leads, you'll need to convert them into customers. Don't keep them waiting lest they lose interest. Waiting may make them change their minds or move to your competitors. Your sales team needs to have a quick response mechanism. Just as you invested in lead generation, likewise invest in retaining your customers for business continuity. Let your product or service have value distinction, keep your customers happy with tailored products, and do targeted marketing.  If you want to discover some ways to increase leads, you may consider seeking the services of professional online marketers to grow your business or applying some strategies that are proven to work.  The six lead generation strategies outlined below work effectively even for startups: 1. Create Irresistible Opt-In Opportunities You may need to do webinars and live demos or give away free reports, discounted promos, etc. to catch the attention of more online users. Make sure that you don't stop at just one or two opt-ins. Employ every opt-in opportunity that may help you reach out to your prospects.  Add opt-ins to your website's blog posts to grow your email list. Consider giving away recipes, resource guides, informative blog posts in PDF, worksheets, and more. Online users love free stuff!  Remove your opt-in box from the sidebar; it can be easily ignored in that location. Instead, position it strategically and make it a pop-up graphic. Witfully lead your prospects into decision-making that's favorable both for you and for them. According to campaignmonitor.com, a pop-up can increase conversion rates by 3.09%. Make your prospects say yes easily! 2. Make Clear And Effective Landing Pages Effective landing pages don't feed the user with a lot of information to process. As much as possible, avoid videos and long copy, unless you aim to provide more information to a prospect regarding an offer. If not, keep things simple and direct to the point. Create a short yet powerful copy that'll convince them to subscribe to your email list or check out your latest offers. 3. Craft Epic Ads Perhaps you've heard this before and it's here again. Many ads suck! Avoid boring ads and ads that are similar to others. Your ads should be unique to be compelling than your competitors'.  If your competitors offer the same promise to consumers, take advantage of this chance to make something different—an ad that makes you stand out.  Leverage great ads that can raise CTA responses beyond the average and give your Quality Score or Google rating a mileage. The point here is, create killer ads by showing how you can solve your prospect's problem, relate to them, focus on product benefits, and make your unique selling proposition (USP) clear to them. 4. Have Better Offers If you're not yet on the list of guru advertisers, then there's plenty of space for conversion rate growth for you. You can do this by creatively giving better offers. For instance, if your company deals in detergents, you can establish a USP that your competitors obviously don't have. Endorse your detergents not only for their effectiveness in cleaning clothes but also in taking care of a mother's hands while doing the laundry. Create a detergent product that doesn't harm the skin!  This produces better results than typical website optimizations like the changing of font type, button color, and spacing. As part of your marketing campaign, you can also give free coupons and vouchers through email, in print materials like catalogs, or mail product samples to them.  Most software companies give free trial versions. Lawyers do offer free consultations. So, in what way can your product or service become compelling and unique, providing real value to your prospects? That's huge!  Give this a special consideration. Your conversions can actually go through the roof with better offers. Little optimizations give birth to little results. Have a big-time offer instead. Thus, use this strategy opportunity and drastically shoot up your conversion rate. 5. Do Crazy Remarketing This is a strategy that makes you once again appear before your site visitors as they surf the internet, read their emails, search on Google, watch YouTube videos, and hang out on Facebook or other social media platforms. This may accrue some financial expenses. You need to set an appropriate budget that your business can foot.  The advantage of this strategy is that it aids in rekindling your relationship with leads who already abandoned their interest in your business. A big percentage of people leave your landing page even after being beckoned to convert. As a solution to that, remarketing steps up all your other marketing activities—social media marketing, content marketing, etc.—by re-emerging before your audience once again through ads.   Update and optimize your blogs once again for better outreach campaigns. 6. Use Gmail Ads Gmail ads are a powerful tool that makes you get at the foresight of your target audience. Gmail ads are interactive ads that show in the promotions and social tabs of your inbox. When you click one of these ads, it may expand just like an email. The expanded ad can include images, video, or embedded forms. They help you connect with potential customers in a more personal format. You Need Lead Generation Strategies Lead generation enables you to reach out to customers from different geographical areas who are likely to get interested in your products and services. You aim to gather pertinent data about them, their preferences, and their needs. Such information can help you in tailoring your product or service in a way that meets their needs, wants, and interests.  Even as you consider generating leads, factor in the aspect of lead quality. SaaS enterprises need to channel their efforts in attracting the right kind of prospects. With lead generation strategies, you'll be able to determine your qualified prospects, the kind of content to give them, and ways to convert them into actual customers.  Trends reveal that the demand for lead generation will constantly continue to grow, especially among service-oriented businesses. Therefore, make a bold step to start generating leads or level up your lead generation efforts now.

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Understanding The Expenses of Starting And Running a Blog Posted: 03 May 2021 01:04 PM PDT Do you have something to say? Perhaps you have personal or professional experience you want to share with others? If so, you've probably thought about the idea of starting a blog. It's a digital platform used by individuals and businesses alike to inform, educate, and entertain target audiences. When planned effectively, bloggers can earn a decent income as well. If this is something you're thinking about doing, you should know how much it costs.   Yes, there are plenty of bloggers that started their platforms with next to nothing. Be that as it may, in order to reach the heights you hope to obtain, there will come a point when you have to invest. Here's a closer look at common expenses for starting and running a blog.  Hosting And Domain Name The first things to consider when starting a blog are the hosting platform and domain name. You need a platform to design your website and upload and store your image and content files. Although you could start with a free web host, they often don't provide the same services as they do to paid customers. For example, your domain name will have the web host's extension on it, making it harder for readers to find on the internet. You'll also have limited templates and formatting tools to design a quality blog. Ultimately, web hosting services cost anywhere from $3 - $300 a month. Protecting your website name (domain) will also cost a few bucks a year.  Marketing If you're going to gain a following, you'll need to let people know your blog is out there. Sure, you can try things like SEO, guest blogging, and uploading social media posts, but they aren't as effective as paid marketing strategies. Email marketing, subscription services, and social media marketing are often your best course of action. Again, there are free software and applications you can use, but to get the best value, you'll have to pay a monthly fee. These expenses can average a few bucks a month to several hundred dollars a year.  Technology You can't start and manage a blog if you don't have the proper technology. At the very least, you'll need internet services and a laptop or desktop computer. If you plan on uploading your images, recording videos, or using various content types like videos, you'll also need to invest in a quality camera and microphone. While some computers come equipped with a camera and microphone already, you may need to invest in something of a higher quality.  Maintenance Beyond paying for the expenses listed above, you'll also need to pay for software and applications to help you maintain your blog. From scheduling posts to storing images and content, you'll need to look into the best resources to keep you on track. This might even include outsourcing some of your content and marketing needs to freelancers for quality and versatility.  Covering The Costs As you can see, the costs of starting and running a blog aren't as steep as other business opportunities. Be that as it may, if you don't have the funds upfront to cover the costs you'll need an alternative funding source. You can dip into a personal savings account, reduce household spending and pay for these expenses yourself, sell things you don't need, or apply for a loan. You can find a finance Lawton company to give you a short-term loan to cover the expenses. Keep in mind that whether your blog is successful or not, you'll have to repay these funds.  Blogging is a popular way for people to make extra money. If it's going to be successful, however, you have to be willing to invest. While starting with free tools and software may be the best way to get started, eventually, you'll need to consider upgrading to paid versions to reach the next level. Fortunately, the expenses aren't overwhelming, and with a little financial savvy and creativity, you can do what it takes to make your blog a success.

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Mobile App Development: Important Facts You Should Know Posted: 10 Apr 2021 10:58 AM PDT Read ing this article can help you understand some important facts about mobile app development. Whether you're a startup or an existing business venture, having a mobile app is great for your business. This claim has been supported by a number of reasons. Of course, the general reason is that there are a lot of smartphone and smart devices users globally at present. Those people can't live a single day without using their smartphone for mobile searching. They search whatever product they may need or want using a small gadget. According to eMarketer, every smartphone user in the U.S. can spend 7 hours, 50 minutes approximately for digital platforms or media. Out of 7 hours and 50 minutes, 2 hours and 11 minutes on average are spent for mobile apps alone. The rest is for mobile web browsers and social media channels. With these statistical data, it can be inferred that attracting mobile phone users is the best decision you can have if you want your business to prosper dramatically. Ramotion, one of the leading mobile app development firms, expressed this idea:  "For an entrepreneur to increase the number of leads and conversions, it is a must to attract mobile phone users. The real competition now is on the Internet. Meaning to say, if you won't do digital branding and marketing, you will be left behind by your competitors. But then, every startup needs a platform or a tool to use in order to attract those possible leads. This is where a mobile application will play its vital function for business progress." Who cares about mobile app development?  The general answer to this question is the different business industries. If you're a business entity, you can only have the great chance of gaining competitive advantage when you're able to tap those people who are hooked with their smart device/s.  This reality can be attributed to the dramatic shift of strategic implementation. In the past, it was all about building big physical stores. But nowadays, it is all about e-commerce and online platforms. That is why using a mobile application has been popular. There are people these days who have found comfort with using mobile apps to buy commodities. Two of the most popular mobile apps being widely used by the large portion of the population are Uber and Airbnb. If you want to be transported to a certain direction without taking public transportation, use your phone and download Uber's mobile app. Book your transaction and a private driver will pick you up and will drive to your destination.  Further to say, if you want to book a room for your family vacation, you can use Airbnb's app. With comfort as an added perk, you don't need to go to a physical location for hotel booking. When you arrive at the vacation area, your hotel is already booked through the app-based booking. Who cares about mobile apps? They are those people who want to benefit a lot from digital business transactions. When you have a mobile application that ranks on the app stores (Apple's App Store and Google Play Store), there is a great possibility that your business will reap massive growth and success. This is due to this factor why using an app is considered as beneficial when it comes to generating more sales and revenues.  Converting more leads into regular customers can ultimately be done through the use of a mobile app. Hence, you need to hire a mobile application specialist or an agency which will help you in designing, creating and promoting your business application. Is it expensive to build a mobile app for business?  The answer to this question is relative. Approximately, you will spend around $5,000.00 during the app design phase. Next to that will be the creation and development of the mobile app which will cost you $10,000.00, more or less. But take note that this cost does not allow you to have integrations, like back-end database, API, and social media. If you want those things to be included, then you will prepare from $40,000.00 up to $100,000.00 roughly.  This rough computation will depend on your agreement with the app designer and developer. So, setting the right budget is the number 1 requisite if you want to be successful with an app. This is one of the most important marketing assets and tools. You have to utilize an app in attracting leads and in converting them into sales and revenues.  At the end of the day, the success rate of your business mainly depends on how great your mobile application is. Don't compromise your brand by neglecting this tool. Going mobile is a must-do strategy at present.

The 4 SEO Tips for Lawyers that Will Get Your Website to Rank Posted: 10 Apr 2021 10:30 AM PDT If you're a lawyer, you know you have to get people to visit your website. If you're not able to do that, you're not going to attract the new business that will keep you afloat. Also, if you can't attract locals who might need your services, then you're going to allow your competitors to surge ahead and dominate your area, and as a matter of pride, you don't want to allow that. That's where local SEO comes into play. SEO, or search engine optimization, is one way for you to rank at the top of the search results when someone looks for lawyers in your geographic area. We'll give you some lawyer-specific SEO tips in this article, so pay attention and get ready to implement these strategies for maximum success. Identify the Long-Form Keywords Potential Clients Might Utilize If you're looking at key factors to improving your local SEO, you'll certainly want to think about long-tail keywords before virtually anything else. Long-tail keywords are strings of words that someone might type into Google or another search engine when they're trying to find something within a particular geographic region. For instance, if you're in Chicago, and you're a law office that does a lot of car crash lawsuits, you might want to rank for keyword strings or long-tail keywords like "the best Chicago car crash lawsuits," "top ten Chicago car accident attorneys," and so forth. Take some time and write down all the long-tail keywords for which you want to rank. Then, think about ways to incorporate those on your site if you have not done so already. Use Analytics Tools You'll have to confirm that the keyword strings or long-tail keywords you came up with are going to attract clients like you think they will. You can't leave that up to chance. You need to do some research that backs up your assertions. You'll need to get an analytics tool or software suite that can do this for you. There are several good ones, like Moz, Screaming Frog, Google Analytics, Ahrefs, and SEMrush. Any of these are not that difficult to use, and that helps, especially if you are not the most tech-sophisticated individual. These software suites make hunting for keywords and coming up with viable ones easy for you. You should be able to produce keywords with minimal effort that you must have on your website if you want to beat your competitors. Hire Experienced SEO Writers Now, you've got the keywords and long-form keyword phrases that you know have to go on your website. However, you can't just stick them on your site anywhere with no regard for style. Your site needs to look well organized, and the copy there needs to be concise and professional. You may be able to do this yourself if you're a gifted writer, but even if that is so, you probably don't have the time. As a lawyer, you're going to spend most of your days talking to clients, preparing for cases, appearing in court, and so forth. That's why you need to hire a skilled web designer to set up your site for you, and you also need to locate a great copywriter to write your site's copy. They should have not just excellent writing skills but also above-average SEO skills. That means they have to understand SEO and where they need to insert those keywords and phrases to create the maximum impact. They will want to put them in places like your landing page before the fold, in your H1 and H2 headings, and elsewhere. You can either pay a freelancer from Upwork or a similar platform to do your SEO writing, or else you can hire someone full-time. It's more likely that you'll use a freelancer, but if you feel like you have enough work to justify hiring someone permanently, there's nothing wrong with going that route. Use Awareness, Action, and Interest Keywords The research that you do will be just as crucial as the copywriter that you hire. That's why, when you use the SEO tool you purchased, you'll need to make sure that you're doing the right kind of research and producing the correct keywords and phrases. If your site features the wrong ones, you're not going to get the traffic you so badly need. You'll need to look for keywords that are awareness, action, and interest-based. Let's give you an example of what each of those means. We'll say that you're a Chicago-based lawyer again. Awareness-type keywords will be things like "Chicago car wreck lawyers near me" or "hire a Chicago car accident attorney." With action keywords and phrases, you'll have examples like "Illinois DUI prison sentence length." These keywords and phrases might not necessarily contain words like "lawyer" or "attorney." Still, you have to talk about things on your website like DUI prison sentence lengths because it's likely that someone who wants to know about that needs a lawyer. Interest-based keywords are the third variety. What you'll want to have on your website to corner this market are phrases such as "Chicago DUI attorney client reviews" or "Chicago DUI lawyer cost." Again, it's likely that the person who searches for these terms using Google or another search engine needs an attorney. You need to get this right because it's not an exaggeration to say that if you don't set up your website with the right SEO structure and content, your business can fail. SEO is not the final or only component if you want success as a lawyer, but there are few more vital aspects if you're going to market yourself and get lots of clients within a particular geographic region. Even if you only hire an SEO copywriter on a short-term basis, keep in mind that you may need them again before too long. That's because even if your site has the proper keywords at one point, those might change as time passes.

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