How To Schedule Posts on Google Plus?

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How To Schedule Posts on Google Plus? Posted: 26 Feb 2014 10:11 AM PST Post scheduling is one of the most important feature social marketers look for in a social network. Scheduling helps with consistency, and consistency can make the difference between success and failure. Many social sites have this feature, including blogging platforms, Facebook, Pinterest etc. Most, except for Google Plus - which is weird by the way, since Google Plus is built for marketing. But that doesn't mean you can't get the job done. Here are a few ways to schedule updates on Google Plus. Read more »

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How To Add an Address or Map To Your Facebook Page?

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How To Add an Address or Map To Your Facebook Page? Posted: 25 Feb 2014 10:11 AM PST For any business, having a physical location can increase its worth manifold, and help bring in more customers who are 'nearby' - locals. Associating a physical address with your Facebook Page essentially makes it a Place (as long as your Page is in the Local Business category - you can change the category of your page later on). Places give users the ability to "check-in" and tell their friends where they are and what they're doing. Places have their uses. Read more »

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Why (And How Much) Should You Spend On Facebook Advertising?

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Why (And How Much) Should You Spend On Facebook Advertising? Posted: 24 Feb 2014 11:31 AM PST Facebook ads are one of the best ways to instantly grow awareness about anything you're doing. They are a much less complicated, and probably cheaper solution than traditional pay-per-click schemes. And any type of business can benefit from them, from business-to-consumer businesses to local theaters, and even public speakers, musicians etc. But why exactly should these businesses or individuals invest in Facebook ads? What should be the size of this investment, and what can be expected in return? Read more »

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How WhatsApp Came To Be Worth $19 Billion?

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How WhatsApp Came To Be Worth $19 Billion? Posted: 22 Feb 2014 10:11 AM PST WhatsApp, the super-popular messaging app, has once again come under the spotlight, and became a sensation all over again as Facebook moves to bid $19 Billion for its acquisition. The deal is all but done, making it Facebook's biggest ever purchase, and the second-biggest tech-acquisition of all time. So what is it that makes WhatsApp so special? Let's take a look at the story behind WhatsApp, which is one of the most incredible and motivational success stories of this age. Read more »

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