Why do paid links violate Google's guidelines while other ads don't? |  |
| Why do paid links violate Google's guidelines while other ads don't? Posted: 28 Nov 2012 11:27 AM PST
 Google is known for its non-tolerance for paid links to a site. Previously, sites tended to gain ranking on account of the paid links they had pointing to themselves. Bu Google has been working on its algorithm, and the Panda and Penguin updates have been all about cutting down on such spam activities. Now Google delivers a penalty to such a website that has paid back-links. But if you come to think about it, don't ads seem to do the same thing? For example, if you buy an ad slot on a website that points to your own site, then how is that different from links on other websites that you buy?             |
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