Wednesday, February 9, 2022

My Blogger Tricks

My Blogger Tricks

Link to My Blogger Tricks

Why Your Blog Audience Isn’t Growing (and What to Do)

Posted: 09 Feb 2022 03:14 AM PST

X Reasons Your Blog Audience Isn't Getting Any Bigger
You may have a great idea for a blog, excellent writing skills, and a consistent publishing schedule – but that's still no guarantee of success. Many talented writers see an initial phase of growth, but they eventually hit a plateau where the blog audience ceases to expand. 

If you find yourself in one of these plateaus, it's important to take corrective action; otherwise, your blog growth may remain stalled indefinitely.

The Common Culprits

If your blog has reached a plateau and you're no longer seeing the growth you initially did, one of these factors is probably the culprit:
  • Repetitive content. Bad content probably isn't your problem; otherwise, you wouldn't have seen the growth that you've already seen. Instead, your problem may be repetitive content. If you're writing about the same topics over and over with no new insights, or if you're covering content to your competitors have covered in sufficient enough detail, there may be a few reasons for your readers to stick around or spread the word about your blog's existence.
  • Lack of marketing and advertising. You may also suffer from a lack of marketing and advertising. Hypothetically, if your content is good enough, your readers should actively share your stories with others and attract more people to the following. But this doesn't always happen without some sort of initial push. You should be prepared to spend some money on marketing and advertising to kickstart your growth.
  • Inconsistency or lack of focus. It's also possible that you're struggling from inconsistency or lack of focus. What is your brand? What makes it different from other brands? How often are you publishing and are you sticking to a consistent schedule?
  • Poor targeting. Do you know your target audience? If you don't have the target reader in mind, it's tough to make your content both compelling and relevant. And if you don't understand your target audience well, you're not going to be able to write for them or market to them competently.

Analyzing Your Efforts to Date

Before you start attempting any tactics to restart your blog growth, spend some time analyzing your efforts to date. Is there a specific point where the growth begins to halt? Are there specific shortcomings in your blog that you know about? Have your readers praised and/or criticized various elements of your blog? Gather all these points of evidence and try to figure out what the root cause of your plateau is.

Investing in Marketing and Advertising

One of your best tools is going to be marketing and advertising strategies, which can directly introduce people to your blog for the first time. Once you've done your market research and you understand your target audience better, you can try one or more of the following strategies:
  • Search engine optimization (SEO). Search engine optimization (SEO) is one of the most powerful digital marketing strategies available, because it's both inexpensive and infinitely scalable. If you're writing great content, you've already got one of the most important pillars of the strategy; you'll just need to refine your targeting with the help of a solid keyword search tool. From there, you're going to need to invest in offsite guest posts, build links, and perfect the architecture of your site.
  • Pay per click advertising (PPC). PPC ads can be expensive, but they also have the potential to send practically guaranteed traffic to your site. It's great if you need a short-term boost.
  • Social media marketing. You should already be on social media promoting your best content. If you're not, now is the time to get started. You can also invest in social media ads to reach even more people, assuming you have the budget.
  • Influencer marketing/partnerships. Consider partnering up with other content writers and influencers in your space. Collaborating on a shared piece of content or cross-promoting each other's work could be valuable to both of you.

Polishing Your Content Quality

Don't forget to polish the quality and consistency of your content as well.
  • Stick to a schedule. Make sure you're publishing on a consistent basis. Depending on the nature of your blog, that could be daily or weekly, or even monthly.
  • Inject more variety. Consider injecting more variety into your blog as well. If you usually write short posts, throw in a few long ones. If you usually write articles, make a few videos.
  • Get controversial. Don't be afraid to use controversy to your advantage. Controversial subjects may alienate a handful of your readers, but it's only going to make your remaining reader base more passionate and interested.
It takes a lot of work to make a blog successful, even if you're a good writer with a solid idea. Try not to get discouraged if you do hit a plateau early on in your blog growth strategy. There are always tactics that can help you pull yourself out of this rut and get back to your target growth rate.

4 Reasons Why You Should Know About PKI

Posted: 09 Feb 2022 03:02 AM PST

PKI - public key infrastructure

There are IT concepts you should know about if you run a business. You might not be the person or belong to the team that handles all of your IT needs, but you should still understand some of the basic notions. When you do, you can speak to the IT department more easily, and you'll be able to take part in discussions about what technology forms you do or don't need.

With that in mind, let's talk about PKI. We'll explain what it is, and we'll give a few reasons why it benefits you to know about it.

What is PKI?

PKI stands for public key infrastructure. It is a system that governs digital certificate issuance. Digital certificates exist so you can be sure of a user, app, or device's identity anywhere in the world.

If you know that a device has a digital certificate, that's how you can be sure you are not communicating or trying to do business with a fraudulent entity. Some hackers will set up entities that mimic others. They'll try to get you to reveal sensitive information, which they can use against you in various ways.

Now that you know a little about PKI, let's go over some reasons why it matters and what it can do for you.

You Can Understand a Fundamental IT Concept

As we mentioned earlier, some people who either own or operate companies don't know very much about IT. There is not anything wrong with that, necessarily. You might do fine hiring an IT staff that can make all your critical IT decisions.

However, friction sometimes develops in companies with someone on the top rung who does not know the first thing about IT. For instance, you might have a CEO or CFO who ultimately approves the IT budget. Maybe the IT staff or freelancers you hire request more money for some IT resource, like PKI.

 

You don't know what it is, so you can't understand why you need it. That means you're likely to clash with your IT staff. They will experience frustration because they can't convince you PKI matters, and you will likely feel the same way because you don't have unlimited financial resources.

That's one reason why learning about PKI and understanding it helps. It's a fundamental IT concept, so you're helping your IT staff when you know a little bit more about it and why it matters.

You Can Understand How Much It Costs

Following that thought chain, if you run a company and you know about an IT concept like PKI, you will probably have some idea of how much you need to spend on it. For instance, maybe your company uses servers. Your IT team might let you know that a server base case will cost you about $50,000 if you want a fully-functional PKI system.

If you know that when you talk to your IT staff, you won't blow a gasket if they ask for that kind of money. You will understand that's what this sort of thing costs, and you won't take any frustration out on the IT department. In short, you'll know not to shoot the messenger.

You'll Know PKI Means Privacy

Earlier, we mentioned how PKI lets you confirm an entity's identity. If you try to communicate with an app, user, or device, you can be almost positive they're legit if you have a PKI setup.

Identity confirmation is a huge step toward preventing hacker attacks, identity theft, data leaks, etc. All of that matters for your business. If any of those things happen, you will have to go into damage control mode. Your company might have to fold if bad publicity buries you.

However, the PKI concept comes with another aspect that we should mention. When you use it, it ensures your privacy.

Maybe you're communicating with an entity that agrees to make a component you will use in one of your new products. You feel like this new product will propel your business to new heights and allow you to get ahead in your industry.

You don't want anyone to know about these interactions outside of your company and the business that creates this component. If you set up PKI, you can ensure that no one sees or hears about what you have coming down the pipeline.

Industrial spies exist, and you can combat them with technology like PKI. If you know that, you will probably feel a lot better about paying the high price tag for it.

You Can Add a Digital Signature

When you have PKI in place, you can send information back and forth. Maybe you have several companies and individuals with whom you regularly communicate. They might advise you regarding what parts you need, market expansion, a new ad campaign, etc.

You'll likely both have intellectual property. You own the rights to it if it's bespoke. You let each other see it because that's how collaboration occurs.

Still, just because you're letting another entity see your proprietary information or technology, that does not mean they can start using it however and whenever they want. This is where PKI can help you in yet another way. If you set up PKI, you can add a digital signature to anything over which you hold proprietary rights.

If you have a digital signature on your software, especially if you have a bespoke system, that means anywhere someone uses it or interacts with it, they will know that it's yours. You have granted them a limited license to use it, but they can only do so as you have instructed.

As you learn more about PKI, you can see how much it will do for your business entity. Not every company will need it, but larger ones with a significant online presence probably will.

You will have to talk to your IT team about possibly implementing PKI. If you do, you're likely to enjoy other benefits besides the ones we described.

 

TOP Fun challenges to try out with your friends

Posted: 09 Feb 2022 02:35 AM PST

fun challenges

Our childhood is always full of fun activities that unintentionally force us to reveal our capabilities and strong sides. Enjoying pleasant pastimes and exploiting various challenges to do with friends make you prove your leadership and perseverance. Even if there may not be any competitive intention, the presence of a number of people and the desire to become the greatest transform an ordinary game into a real challenge. Fun challenges for adults are a perfect way to escape from everyday problems and annoying routines. Such engaging activities enable even the most serious adults to feel like kids. Therefore, we introduce the list of extremely amusing and entertaining challenges to try out with friends.

1. Wear or Eat it

For this challenge, you need two bags – one with various food items and one with their names. Take a card and decide whether you want to wear or eat it.

2. Funny Blindfolded Drawing

Your friends need to draw a picture of anything they with their eyes closed. The winner is the person who drew the most vivid picture.

3. Pop Rocks challenge

This is the type of challenge where you should take any unpleasant mixture, like pop rocks or cinnamon, add some liquid, and try to drink it.

4. The Egg Roulette

You need to prepare two types of eggs – raw and boiled. People have to take an egg and smash it on their heads. The principle is simple whether you will be dirty or stay purely clean.

5. The Russian Roulette

The scheme of this challenge is similar to the previous one. Prepare several shot glasses with vodka and several ones with water. Make your friends choose without smelling.

6. Trust or Dare

The well-known game can be really interesting if you stand out against the background of uncomfortable questions. Do not be afraid or shy to choose Dare and express all your creativity.

7. Hoverboard or Roller-blades challenge

Following the rules, you need to set up an obstacle course and offer your friends to complete it. They have to stay on hoverboard or roller blades while completing the course (you can also use any other tools). The time limit should be set as well.

8. Song guessing challenge

The rules are also quite simple. Split into teams and play the melody while another team is trying to guess. Some modifications can be provided as well. For example, some of your friends may play a musical instrument or hum a melody.

9. Laugh and you lose

Choose one person to prepare a playlist of extremely funny videos beforehand. Split into teams, watch videos one by one, and get points by not laughing.

10. Smoothie challenge

Prepare a set of various food items, not only the delicious ones. Cover the eyes of a person, make a smoothie, and offer them to taste. Their task is to name all the ingredients. As you see, the list of fun challenges is not limited to ten points. All of them can be modified and improved according to your creativity, number of people, desires, and equipment. The only rule is to make the process engaging and memorable.  

Sunday, January 30, 2022

My Blogger Tricks

My Blogger Tricks

Link to My Blogger Tricks

7 Effective Webinar Marketing Strategies

Posted: 09 Feb 2021 02:50 PM PST

7 Effective Webinar Marketing Strategies

Webinars are still viable marketing tools in 2021. With a webinar, you can deliver tremendous value to your audience, attract a wider audience to your brand, and help establish your brand as an expert in the field. There are so many ways to use a webinar—from product tutorials and training sessions to interviews and beyond. If you've never hosted a webinar, it might be time for you to give it a try.

Check out the best webinar platforms of 2021 from webinarcare.

Let's take a look at seven webinar marketing strategies so you can get the most out of your online events. These tips apply to both live stream webinars and pre-recorded webinars.

1. A Well-Planned Webinar Will Always Yield Better Results

Even if you have engaging content, a narrowed-down target audience, and the right SEO strategy, your webinar can still fall apart and never reach its goal if you're not planning properly. Webinars require a lot of research and planning, and you shouldn't neglect that aspect of the event. A well-planned webinar, much like a meeting or conference call, requires special attention to detail and planning.

That being said, it's a good idea to use an agenda or similar tool to guide yourself and your audience through the webinar. An agenda acts as a roadmap, and your audience will find it useful to know what's coming next. Don't make the mistake of throwing together a sloppy live stream. Your audience will recognize quality content when they see it, and it's easy to tell when someone's unorganized and scrambling to get on track.

2. Narrow Down Your Target Audience

Finding the right audience for your presentation is a task in and of itself. But when you successfully narrow down your target audience, you're gaining an advantage that can't be overstated. When you're marketing something, you have to be as specific as possible for the best results. Vagueness has no place here.

What does your target audience member look like? Where do they congregate? What products or services similar to yours are they interested in? How old are they? Gender? These are important questions you must ask before targeting a specific audience. Creating a customer profile is a good place to start. You'll essentially create a character sheet for your ideal customer. 

3. Use The Right Platform

Of course, even with the best strategy, you'll still be limited (or not) by the platform you choose to host your webinar on. If you're using something like Facebook Live, you're not going to get that professional look that you need to truly sell what you're doing. Yes, social media platforms have a lot of reach, but you want a professional standard to set your brand apart.

Choosing a webinar service like Vast gives you all the tools you need to take your live stream events and webinars to the next level. Webcasting and webinar hosting is affordable, accessible, and gives you the power of customization over your content.

4. Use Your Networking Connections To Spread The Word

When you've written the material for your webinar, it's time to reach out to those networking connections you've created over the years. Turn to sites like LinkedIn, where you'll find thousands of professionals who may be interested in your webinar content.

Be sure to be descriptive—tell your connections exactly what your webinar aims to achieve, and how they can participate. It's good to offer some kind of incentive when possible also. Many companies will offer discounted courses or products to attendees.

5. An Effective SEO Strategy Matters

Don't forget about your webinar's SEO strategy. If you're not ranking keywords related to your webinar, no one will be able to find it. Even after it's already recorded or streamed, it should be put on your website and ranked with the proper keywords.

6. Create Engaging Content

The most important part of creating webinars is making your content engaging. With a good strategy, engaging content can increase viewer retention and brand awareness, but don't make the mistake of thinking the two are separate. You can't have a good strategy without engaging content, and vice versa.

Engaging content evokes emotion, teaches a skill or information, and keeps everyone focused throughout the presentation. If you're pre-recording your webinars, it's a good idea to let someone watch them before you post them. You might be surprised at how much insight just one viewer can give you.

7. Review Your Performance

You should also be reviewing your content, especially after you've finished the live stream. Many webinar platforms will provide real-time insights and analytics, so you can see exactly how your webinar is performing. It's good to know what your audience looks like, where they're from, and whether or not they stayed engaged with your content.

Thursday, January 27, 2022

My Blogger Tricks

My Blogger Tricks

Link to My Blogger Tricks

Save Time with a High-Quality writing service

Posted: 26 Jan 2022 02:58 AM PST

Save time with a high-quality writing service
TopContent is a leading company in writing unique and individual texts. Whether you are looking for up-to-date content, a blog post, a product description or a specialist article, TopContent can provide you with all these services. With TopContent, you will get unique articles to convince both the search engines and your customers. 

The ultimate goal of a copywriter's message is to attract the reader's attention. By doing so, the reader will take action, such as buying a product or service. Therefore, communicating with the client on the tone to be adopted is of paramount importance.
Top Content provides you with literally any type of article on demand. The company takes pride in a pool of professional writers with impeccable skills that span over 20 languages. What's more, it also collaborates with a team of excellent proofreaders who double as editors to ensure top-notch quality writing service. Not only does TopContent specialize in text and translations, but it is also an expert in search engine optimization. This means they can help you identify the keywords you need to further optimize your content.

A Little About the Company

TopContent is a Northern European content agency and one of the biggest! In the work field, quality and punctuality matter above everything. In fact, its core values are to strive for excellence and find ways to improve. Thus, providing better services to customers. TopContent provides a dedicated team of professionals who endeavour to find the perfect solution to deliver quality customer service at all times. TopContent collaborates with a large group of freelance content writers located across the globe. Their job is to ensure all articles are free of grammatical, spelling, punctuation, syntactical and formatting errors. Indeed, they aim to help startups, SME's, large firms, and individuals produce the best possible content tailored to their needs and budget. 

Whether for a website or blog, or any other type of content, TopContent will complete your project on time and with care. On top of this, TopContent management order and delivery systems are convenient and efficient. Therefore, if you want your website to rank higher in the search engine results, there is no better option than TopContent's content writing services.

Impeccable Writing Services

TopContent is a full-service content writing company specializing in high-quality, informative articles and blog posts for businesses of all sizes. It provides services to companies that want to attract customers and increase sales. In addition, TopContent also offers custom content for social media pages, press releases, and PR articles, as well as other types of marketing materials such as white papers.

Great Value with TopContent

Hiring a team of professional content writers is a great way to save valuable time you can spend on other essential tasks. Thanks to TopContent, you will no longer have to worry about looking for suitable writers or having writers who are not well-versed in your specific industry. Instead, you will work with experts who pay eagle eyes to detail. In fact, TopContent's writers specialize in writing content for businesses related to various industries. Furthermore, they will give you relevant and valuable content for your readers.

Competitive Prices

One of the biggest perks of TopContent's content writing service is quality content written by professionals. TopContent believes in a perfect balance between delivering top content and doing so at competitive rates. What's more, TopContent offers corrections and revisions at no extra cost. Therefore, all charges depend on the language, word count, and technicality of the subject. However, before paying anything, you can simply ask for a quote to align your project's needs to your budget.

Timely Delivery

Save time with automated content options Among the numerous services provided by TopContent, it also offers a straightforward automated content publishing option. This allows you to spend your valuable time on manual work. In fact, the website content services give you full access to integration options for your WordPress site or any other CMS. In short, this allows you to receive flawless content directly to your website in the shortest time possible.

High-Quality Content

All the content must not only be of high quality but must also comply with a number of rules to enable you to reach the top of search engines. Therefore, to achieve this result Top Content pays extreme attention to the content, offering you high-quality writing services to help you ace the competition and stand out in the crowd. In other words, the final product will be well-structured, error-free, and grammatically correct.

Leave Behind the Worries and the Wait

If you want your business to expand through global markets, TopContent is the place to go. It has the essential tools and teams to ensure your business receives the best writing content. In fact, TopContent provides you with quality and excellence in content writing, whatever your request.