If Google is rewriting your titles in search results by adding "Next" , "Prev" or "Previous" text before your webpage titles then know that you have mistakenly added rel="Next" , rel="Prev" or rel="Previous" attributes to links in an un-paginated page on your blog or website.
Since blogosphere today is saturated with several new content creators and designers who are developing widgets and plugins without having proper know-how of SEO, its causing a problem for non-techy publishers who are using these free blogspot widgets without even investigating if its creator understands search engine optimization technical basics or not.
Today's tutorial will thus amend one such SEO mistakes made by developers of Blogger widgets and plugins. These errors could also be found in some Wordpress plugins and therefore the solution below can be applied across all CMS platforms.
Can you add Next/Prev Link Elements in Blogger Blogs?
rel="next" and rel="prev" are called HTML links elements that acts as a string hint for duplicate contents just like rel="canonical". They indicate the relationship between component URLS in a paginated series. To divide a large articles into small component pages, many CMS systems makes use of paginated content.
Since there is currently no support to create paginated pages within a post in blogger blogs so it really makes no sense to add these link elements in widgets such as to display Next and Previous topics or Numbered page navigation.
Why Would Google Add New Keywords In your Page Titles?
Since each paginated content is interlinked and each page tells search robots which is the actual first page, Google is able to pick the correct title of the first post and display it in search results. But when you add next/prev link elements inside a blog post or webpage which has no component pages at all, then you are confusing the search robot as a result of which you see your page titles rewritten in SERPs as shown below:
How To Check If Your Blog Titles are Rewritten?
To check if your blog titles are rewritten in Google search results, run this simple query in Google search box.
site:yourblog.blogspot.com or for custom domains do this site: www.yourblog.com
Remove HTML Link Elements From Your Blogger Template
If your blog titles are actually rewritten, then follow these steps to fix your blog's SEO
1. Go to Blogger > Template > Backup your template
2. Click "Edit HTML"
3. Search for this code and delete them where ever you find them
rel="next" rel="previous" rel="prev"
Note that the above link elements could be located using single quotes or double quotes depending on your template's code. They could even be written in escaped characters as shown below:
So just find any code that resembles the ones I shared above. Once done resubmit your sitemaps to let Google refresh its cache and display the neat and clean page titles for you. =)
Do let me know if you needed any help and further clarification. Peace and blessings buddies!
If you have spent any amount of time working with advertisements - especially Google AdSense - you will be familiar with the two terms: Page RPM and Impression RPM. Google AdSense is a very popular advertisement program that works on either a per-click or per-impression based model, and you often come across terms such as CTR, CPC, CPM, RPM, and so on. Today, we'll talk about the basics of these terms and then see how Page RPM and Impression RPM are different from each other, because they're often confused as one.
The basics of advertisement
Let us take a step back first and see whether we understand the very basic terms used in advertising.
Clicks - The total number of times an ad was clicked
Page view - A page view is registered every time a user opens a page on your website. It does not matter how many ads are there, it will only count as one page view.
Impression - This is a somewhat confusing term. Impression is defined as the user-view of a particular item on your website. It could refer to a user viewing a particular webpage, a particular ad unit, or an individual ad. Hence, an 'impression' can be sub-categorized into a page view, a page impression or an ad impression.
Page Impression - A page impression is the same as a page view - at least when talking about Google AdSense.
Ad Impression - An Ad impression is registered when an ad is viewed by a visitor. If a page contains multiple ads, then one page view may result in multiple ad impressions. For example, if a page with 2 ads is viewed 3 times, you get a total of 3 page views and 6 ad impressions.
Query - An ad query is a request made to Google AdSense's system to display an ad unit whenever that ad is displayed.
AdSense Page RPM vs. Impression RPM
Both of these metrics are important when it comes to calculating your AdSense revenue. Both are very similar to each other, so it is only natural to confuse between the two. Let us explain what RPM means first.
RPM (Revenue Per thousand iMpressions) is quite simply the amount of estimated revenue you will earn for every thousand impressions. It is calculated by dividing the total estimated earnings by the number of impressions, and then multiplying the result by 1000 (since the count is per thousand impressions).
Remember: Impression here can refer to a page view, an ad request, an ad query, or an individual ad impression. Impression is a broad term encompassing all these metrics.
Suppose, for example, that you have earned an estimated $10 from 5000 page views (page impressions). Your RPM would be (10/5000)*1000 = $2 for every 1000 page impressions.
Page RPM refers to your RPM based on the number of your page views or page impressions.
Impression RPM refers to your RPM based on the number of individual ad impressions you get.
Although Page RPM is the more commonly used metric, some advertisers do bid on AdWords for Impression RPM as well. Typically, Impression RPM is lower than page RPM owing to the fact that one page may contain many ad units. That is, however, not necessary and you could be counting the total number of ad units or just one particular ad unit.
The bottom line is, both these metrics are used widely and it can pay off to know the differences between them and how they are individually calculated.
Do ask any question which may still be not cleared. I would love to help =)
Customer WebTextTool review on how it gives us best keyword suggestions & optimize our blog posts in real-time to rank higher in Google search.
Mohammad Mustafa Ahmedzai
Out of every 10 clients who approach us for SEO auditing services, 8 find it difficult to understand how to do keyword research, how to get quality keyword suggestions, check keyword competition and search volume. In short every publisher today is most concerned about his competitor's keyword strategy and what is it that ranks his competitor higher on search results but not him or her.
Web Platforms and frameworks are mostly auto optimized today, what is required on publishers side is on-page optimization. Keyword research is all that matters most for content writers. Search robots judge content based on its quality content which is E-A-T (Expert-Authoritative-Trustworthy) and quality is judged by your presentation and selection of keywords. Serious bloggers and SEO agencies today rely heavily on building a solid keyword strategy using the best tools found online. I will be sharing and reviewing one such SEO tool with all of you today that fulfills all your blogging needs and which is a must for people with multiple blogs and no SEO skills. It will seriously help you dominate your niche in search rankings and crush your competition.
Do you really need a SEO tool to optimize content?
From 2015 onwards I personally felt the need for a user friendly SEO tool that could help my network authors to better optimize their blog posts in real time by choosing the best keywords for our content. For this I needed an advanced keyword suggestion tool which could fit my budget on monthly basis and as well as help us rank higher in SERPs. Google keyword planner is one such free option but it lacks several advanced functionalities and features and we needed something ahead of it.
I came across WebTextTool (WTT), which is the simplest on-page SEO assistant tool that helps you optimize your content in real time while you are writing your blog post. It gives you realtime suggestions to improve your content and make it more SEO friendly.
I was honestly fed up of correcting the SEO blunders done by my authors since a year but today thanks to webtexttool, I really don't need to waste precious time auditing a co-author's blog post. I can now concentrate on the creative part while WTT handles the optimization stuff.
I will therefore love to review WEbtexttool as a customer and share its unique features with all of you so that it may benefit you as much as it has helped us improve our organic traffic.
How can WebTextTool help you rank higher in SERPs?
Thanks to its 6 Unique Features!
Features
Description
Keyword Suggestion
Helps you find best keywords and matched phrases for your content
Makes sure your content gives a positive touch and is irony-free
Readability Scores
Calculates how easy and difficult is your text to understand.
Page trackers
Tracks Google rank of your published content for a given keyword
Sometimes common sense and strong SEO skills are not enough, you really need tools to give you insights and stats to build a powerful keyword strategy in order to get an edge over your competitors.
I am currently using WTT's Silver Plan which suits our requirement, so I will be giving you a brief introduction of all its important features that we are using currently. It has both free and premium plans so it is really a handy tool for all bloggers unlike some expensive SEO and SEM tools found online that gives me nightmares when I see their monthly billing structure.
Before we could proceed, I recommend that you sign up for the 14 days free Webtexttool trial account. You can also sign up for the Starter Plan which is free forever. Follow the link below to register your free account.
WTT's unique features like sentiment analysis, readability scores and page trackers are a life savor. The webtexttool Page Tracker utility allows us to track the Google rank of our blog posts for a given keyword and its optimization score after it is published. Surely my favorite feature!
1. Keyword Suggestion
The biggest reason behind any websites high position in Google rankings is its combination of rich keywords. The better you understand this terminology the better you rank in Google search results page.
Our co-author Nida Zaidi wrote an article recently on "Ten Richest Billionaires of Spain In 2016" on our sister blog "Smart Earning Methods". Let's analyze how SEO friendly her article is and find SEO mistakes if any made by her =)
On WTT homepage click "New Page" to see the "Keyword suggestion tool". Follow the steps below to learn how to do a keyword research before writing a new blog post.
How to use the Keyword Suggestions Tool?
Select the right language and country, so you will get the results for the relevant country and Google domain.
Enter your keyword or keyword phrase in the second step.
Click "Give me suggestions" to get a list of suggestions based on your keyword
It gives you a clear idea of how widely is this keyword searched (Volume) in Google USA each month and how strong is the competition for this phrase. If you scroll down you will get several related keyword suggestions that are no less than a treasure for your content.
All your searched keywords are stored in history so that you could research them further in future.
Click "Use my Keyword" button to start writing your blog post inside the WTT editor.
2. Advanced Editor
In simple words I am in love with this editor! I am using Wordpress and Blogger Editors since 7 years but I have never came across any WYSIWYG editor with so much functionalities and support for content writing. You really don't need Windows Live Writer or your blog editor to write content anymore. WTT editor has all web editing tools to help you produce high quality content, which may not only be optimized but also well formatted and presented.
The hyperlink tool does more than just linking. You can specify different protocols such as http and https.
You are no more limited to just "target_blank" attribute to open links in new window. You can set your link target to an iframe or even a popup. Sky is the limit here.
You can add optimized tables by giving it a caption name and summary:
or add special characters inside your content.
The right panel gives your real-time SEO suggestions to improve your content. The page score meter monitors your overall optimization score in percentage.
Lets get to the real work!
In order to audit Nida's post for SEO errors, I don't need to copy and paste her article, I will simply import her published article using its URL. This option is surely a time savor and this is another reason why we find WTT so user friendly.
1. Go To Page > Import article
Insert your URL and click load to see the magic occur!
If you observe clearly WTT has detected that Nida's focus distracted from keyword "Richest billionaires" to "Spain", in short her post will not perform good in SERP's for our intended keyword unless these mistakes are corrected. That page score of 73% is for the word "Spain" and not for our intended keyword. Thus to better optimize this post, I will copy this post's source and paste it inside a new page in WTT for our intended keyword i.e. "Richest billionaires"
After creating this new page, the page score drops to 10% which is the actual and correct page score for her Post based on our intended keyword.
The Bad Things
She forgot to add meta description again! This is a serious mistake.
She forgot to emphasize on her suggested keyword using bold and italic text. She could have used related keywords suggested by WTT here.
The keyword density in her post is almost negligible. WTT suggests that adding the keyword 6 times can improve search appearance significantly. Without a proper keyword density, it is really difficult to rank high in SERPs. Though the length of her article is acceptable. Fixing this part can improve page score by 80%!
The Good Things
Her title is well optimized and follows best SEO practices as highlighted by WTT
She has used highest priority H1 tag in her title.
She has also made fair use of H3 tags for Sub headlines but adding her focus keyword at least once in these headlines can do wonders.
Now lets dig further to see if more errors exists in her post.
3. Accessibility Checker
This tool will help us optimize media content by finding missing alt tags in your blog images.
Go to Tools > Accessibility Checker.
A window will guide you step by step to locate the errors in blog images and will give you option to fix it with a click of a button by optimizing blog images with keyword rich alternative text. Amazingly Nida forgot to add alt tags in a total 11 images. =/
4. Sentiment Analysis
Here we can find out about the language tone used by the author and whether it follows ethical blogging standards or not.
Go To Tools > Analyze Sentiment
Luckily everything look normal here which shows that her verbal expressions are well expressed.
5. Readability Scores
Readability Tests are designed to indicate how difficult a reading text is to understand, usually by counting syllables, words and sentences inside your blog posts or general articles.
Go to Tools > Readability
She scored on average 80% or 8, which means the post can be easily understood by a wide range of audience from age 14 onwards. Since most of our articles target teenagers, so this score means a well written post.
6. Page Trackers
The webtexttool Page Tracker allows you to track the Google rank of your published content for a given keyword.
To start tracking a page, we simply need to fill in the URL and Google domain. WTT take the keyword from the current page you are optimizing in WTT editor. It then starts tracking the rank and the optimization score and will report it to you. I love this feature and it really helps us know where we stand in SERPs.
Your Views
I could not be more honest with you than sharing with you the SEO mistakes of my co-author as a CASE STUDY with all of you. God knows how will sister Nida react to this! =d
Managing multiple blogs at a time is difficult unless you have tools and resources to lighten up your burden. Webtexttool has really helped me save precious time by making it easy for me to audit blog posts and fix the SEO mistakes instantly. WTT really helps you optimize all of your web content to make sure that you rank high in search engines like Google and Bing. I have been using several SEO tools for the past 7 years but so far none could provide us the above mentioned features.
I strongly recommend that you sign up the sooner possible with WTT. Use their 14 days free trial period and if you can offered, then go for Silver plan which is the partner plan I am using for managing all web content including those of my clients.
I hope this post may help you better understand how to optimize your blog posts using keyword suggestions and realtime optimization. Do share your feedback about this latest development and let me know if you have any queries to ask related to this Webtexttool review. Which of the features above impressed you the most and why? Do share your precious views. Peace and blessings buddies! =)
